Retail - Digital Signage
Digital signage and media systems are increasingly prevalent due to their effectiveness and ease of deployment in various high-traffic locations. Advertisers prefer digital signage over traditional TV advertisements, as it requires less investment while capturing significant audience attention.
Challenges in Digital Signage:
- Speed: Delivering real-time public-facing messages, such as advertisements, travel guidance, and important announcements, necessitates high-speed wireless networks for data transmission.
- Reliability: Operators must maintain high reliability standards to uphold their reputation with advertisers who pay for visibility.
- Security: Data transmission between management applications and end devices must be rapid and secure, preventing tampering.
Winsonic's Solution:
An advertising service provider selected Winsonic's industrial-grade routers to establish their digital signage system, promoting a beverage brand. They periodically update content via 4G LTE connections provided by Winsonic's routers. To date, hundreds of units have been deployed, with plans for further expansion.
Advantages of Winsonic's Solution:
- Industrial-Grade Construction: Winsonic's routers are designed to meet real industrial standards, offering rugged solutions capable of withstanding extreme environmental conditions.
- Reliable Network Communication: These routers provide dependable connectivity between digital signage devices and the monitoring center, supporting dual SIM card failover to maintain session persistence.
- Flexible Interfaces and Protocols: With a variety of connection interfaces, flexible protocols, and VPN tunnels, Winsonic's routers facilitate seamless data communication.
- Cost Savings: Winsonic's solutions enable engineers to monitor real-time operations, respond promptly to faults, and plan preventive maintenance. Additionally, flexible app and firmware upgrades add new features, enhance security, and ensure compliance with the latest wireless communication standards.